What was the impact for marketing and consumption from the following aspects of distribution for the film?

Who were the distributors?
The distributors were 'Universal' which are a well known company. They have also distributed films such as, 'Macgruber' and 'Robin Hood'.


Who was the target audience?
The target audience was mainly to teenagers as they can relate to alot of the situations in the film such as gangs, bullying and so on, and also because that was when Shane Meadow experienced simialar situations. But because of the swearing a racist comments it was rated an '18' so the audience was then changed.

How did the film makers decided where to release the film and when?
The film was release on 27th April 2007 in the U.K