Sunday 23 May 2010

What was the impact for marketing and consumption from the following aspects of distribution for the film?

Who were the distributors?
The distributors were 'Universal' which are a well known company. They have also distributed films such as, 'Macgruber' and 'Robin Hood'.


Who was the target audience?
The target audience was mainly to teenagers as they can relate to alot of the situations in the film such as gangs, bullying and so on, and also because that was when Shane Meadow experienced simialar situations. But because of the swearing a racist comments it was rated an '18' so the audience was then changed.

How did the film makers decided where to release the film and when?
The film was release on 27th April 2007 in the U.K

What were the issues for the production company during the production phase?

Was it an easy shoot?
There were some difficulties such as casting 'Shaun'. Meadow's already had his cast from previous films but had to find the right character for the main part. Also, getting it right and setting it in the eighties was difficult. Although he had memories of these times, he had never made a period piece before and portraying the eighties can be as difficult as the Victorian era.

Was any part of the film on location?
Well clearly most of the films was shot on location, for example, estates, but there wasnt anywhere particular they had to go like 'The Boat that Rocked'.

How significant was casting to reach specific audiences?
Well they aimed to reach young audiences just as much as other, but because of racist comments and strong language, the films was certified as an 18 so, the younger audience could not watch it.

How much did the film cost to make?
The film had a budget of £2.2 million , they didnt go over but when the film got released it made a big profit.

Important people-
Shane Meadows- writer/director
Mark Herbert- producer
Daniel Cohen- director of photography
Mark Leese- production designer
Richard Knight- location manager
Jo Thompson- costume designer
Chris Wyatt- editor

What are the pre-production issues for the production company when making films?

Whos idea was the film?

Shane Meadows first came up with the idea for 'This is England' when working on his film 'Dead man's shoes' which contained abus. violence and victimisation too. He also, had incidents in his own life involving the skinhead situation.

What are the issues with the genre of the film?


There were some issues regarding the fact it was too violent and contained racial comments, because of this it was certified as an 18. However, councils such as Westminster, believe it should reach teenagers and certain circumstances in the film, happen in some young kids everyday lives.




Was it easy to arrange financial backing for the film?


Well the budget was £2.2 million. They were financially helped by Film Four and other companies. The fact that 'Warp Films' has produced all of Shane Meadow's films helped because that way people who trust that the film could be successful and would be willing to help.




Casting-


It wasn't hard to find casting for this film as Shane Meadows used the same actors and actresses as his previous films that way it cost less:


Thomas Turgoose played Shaun (main character)


Stephen Graham played Combo


Jo Hartley played Cynth


Andrew Shim played Milky.

Who was the producer?
The producer is Mark Herbert. Apart from 'This is England' he has produced other films such as, 'The Journey Man' and 'Four Lions'.

Who was the director?
The director is Shane Meadows who also wrote and came up with the idea.

Who composed the music?
The soundtrack was distributed by Universal record label.

Monday 17 May 2010

This is England trailer

http://www.youtube.com/watch?v=H0jkv2bRFgQ

Optimum Releasing

Optimum Releasing is a film distributor company working in the UK. The company releases many films, especially foreign language films, but is perhaps best known for its anime releases, including the contract to release all Studio Ghibli films in the UK.


Optimum's image is that of a modern, independent new release and back catalogue distributor, and they release films under four strands: Optimum Releasing (Theatrical New Releases), Optimum Home Entertainment (DVD and Blu-ray Disc New Releases), Optimum Classic (DVD Re-releases of back catalogue films) and Optimum World (New and Back Catalogue World Cinema).Their image was mostly created by their work with specialist London-based film graphic design agency All City Media, who created their company ident which features an excerpt from Goodnight Vienna from the techno group LFO's Advance album

They release over 200 films a year and are one of the most prominent distributors in the UK independent film and world cinema market since the closure of Tartan Films in 2008.Optimum was acquired by StudioCanal, a subsidiary of Vivendi SA, in 2006. Since StudioCanal bought Optimum, the French company distribute their large back catalogue of classic British films (many from the Cannon and EMI catalogues) through Optimum releasing under the strand 'Optimum Classic'.

This Is England

This is England could have ended there, as a kind of prequel to A Clockwork Orange, but Meadows isn't content with telling a simple cautionary tale. Instead, he takes the movie through a predictable crisis to an unconvincing redemption and a final montage that sketches an insufficiently explored turnaround. With a symbolic gesture set to a plaintive Smiths tune, Shaun renounces his nationalist leanings, and whatever rang true about him is sublimated entirely into the stuff of movies. That's not England, that's pure Hollywood

This Is England

Much of the film was shot in residential areas of Nottingham, including St Ann's, Lenton and The Meadows, with one section featuring abandoned houses at the former airbase RAF Newton, outside of Bingham, Nottinghamshire. The opening fight was filmed at Wilsthorpe Business and Enterprise College, a secondary school in Derbyshire.Additional scenes were filmed in Grimsby, Turgoose's home town.

Turgoose was 13 at the time of filming.Turgoose had never acted before, had been banned from his school play for bad behaviour, and demanded £5 to turn up for the film's auditions. The film was dedicated to Turgoose's mother, Sharon, who died of cancer on 29 December 2005; while she never saw the film, she saw a short preview. The cast attended her funeral.